POUM LAB
Poum Lab imagines and develops apple-based drinks, including non-alcoholic options. From the initial idea to a drink ready for production and marketing.
Producer, brand, company or project leader: Poum Lab helps you clarify the concept, build the taste, carry out the tests, identify the right ingredients and prepare for the transition to production.
CREATE · COLLABORATE · RESEARCH
Beverage Creation
Imagine and develop non-alcoholic beverages built around cider apples, then take them from the first idea through to real-world production.
Projects & Collaborations
Bringing together the expertise of producers, brands, technical institutes, schools and laboratories to turn a question into a concrete project.
Applied Research
Exploring fermentation, ingredients, stability and processes to open up new possibilities for flavour and use.
ABOUT
Cider apples are anything but neutral. Their acidity, tannins and wide range of varieties make it possible to create non-alcoholic beverages with depth and length.
This raw material also matters to me personally. Behind it are growers, skills and Normandy orchards that I do not want to see disappear. Creating new beverages is also my way, on my scale, of opening up new opportunities for them.
Poum Lab starts with the apple, then brings it into dialogue with plants, fruits, fermentation and contemporary processes.
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