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POUM LAB
Poum Lab designs and develops contemporary drinks made from cider apples. I create my own — POUM! — and I help other producers shape theirs.
Based in Normandy, our approach is rooted in taste, fermentation, know-how and is nourished by inspirations from elsewhere.
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OUR SERVICES

Beverage Creation
From idea to a drink ready for sale, with work on taste, formulation and feasibility.

Co-development
Working with brands, producers or project leaders to design a beverage adapted to their uses, their identity and their constraints.

Optimization & Consulting
Improving an existing product in terms of taste, stability, fermentation, scalability, or product positioning.
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